Telefonica: Managing Global Operations


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Case Details:

Case Code : BSTA071
Case Length : 12 Pages
Period : 2003
Organization : Telefonica
Pub Date : 2003
Teaching Note :Not Available
Countries : Spain, Europe
Industry : Telecommunications

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Early History
Established in the early 1920s, Telefonica was initially owned by ITT of US. But it was nationalised by the Spanish government in 1945, with 41% of the shares held by the government. The company introduced long distance service in 1960, satellite communications in 1967 and an international service in 1971...

Expansion in Latin America

In the late 1990s, under CEO Juan Villalonga (Villalonga), who had worked with McKinsey & Co in the US and Europe and with Credit Suisse First Boston in Spain, Telefonica significantly improved its competitive position...

Expansion in Europe

Villalonga strongly believed digital convergence was the way forward for the telecommunications industry. So, in March 2000, Telefonica paid €4.5 billion in stock to purchase Endemol, a Dutch media company...

Future Outlook

Alierta believed Telefonica had to focus on its core strengths, which were its home base and fixed line services. Almost 75% of Telefonica's 2001 EBITDA came from its fixed-line business in Spain and Latin America; Spain alone produced 35% of the total...

Exhibits

Exhibit I: Telefonica: Global Footprint
Exhibit II: The Spanish Telecommunications Market, 2001
Exhibit III: Telefonica: Sales by Business Line

Exhibit IV: 3G Licenses Acquired by Telefonica Moviles
Exhibit V: Argentina: Annual Growth in %
Exhibit VI: Brazil: Annual growth in %

  

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